I recently purchased a striped mint green Lululemon tank off of Ebay. When I received it, I realized that the Lululemon logo was black and raised. The fabric was also different and the stitching was kind of off (not nice and neat like all my other Lululemon items). I began to think that it could be a knockoff.
The hang tag and Lululemon logo imprint:
I contacted the seller and they notified me that they purchased the tank from the Lululemon Lab store in Vancouver, Canada. I began to do some researching and what resulted is my future (planned) trip to Vancouver to check this place out and some detective work findings on what this Lululemon Lab is. I plan to go within the next few months no that I am living in the Pacific Northwest, so this post will surely be updated with my findings.
What is the Lululemon Lab?
Lululemon was founded in Vancouver 15 years ago. Vancouver is a living example of an active population, but customers no longer see Lululemon’s offering to be extraordinary. In 2009, in an attempt to rekindle consumers’ love for the brand, The Lululemon Lab opened. The facility was equipped with warehouse space complete with 3 designers, 30 production staff and 10 educators. Per Lululemonlab.com “The lab creates, makes, and sells its own line of clothing using the same Lululemon fabrics you know and love.” Customers who visit the store get a sneak peek as to what goes into the designs, as well as try on the pieces and have an opportunity to provide feedback about the garments. The feedback is then taken into consideration by designers and implemented into their future creations. This concept is inclusive and who wouldn’t love to be part of a successful Lulu design?! That sounds pretty awesome to me!
Majority of what I am discovering is that the colors are muted or very neutral (including blacks, grays and nudes) and faded. They are nothing like the vibrant patterns and colors that you see in regular Lululemon stores. The fabrics used seem to be constructed for loungewear or day-use. They are not stretchy and durable like their Luon or Luxtreme fabrics. The pieces are produced in quantities of 10 to 100, so all of the pieces are scarce and very unique. Some of the successful designs are then mass produced and sold in stores and some live the remainder of their lives at the Lululemon Lab and then sold to local and visiting consumers.
It appears that although the Lab produces yoga and exercise clothes, plenty of what is for sale isn’t for stretching or sweating. A lot of the items are considered “street wear” that is more for lounging and going about town in a comfortable manner. It seems that the designers are looking to dress their customers from morning to night.
Why do we even care about the Lululemon Lab?
If you’re a Lululemon fan, it’s a landmark for devoted visitors. I’d love to evaluate the pieces in person myself, get a better understanding of their design process and give feedback. I would love for Lululemon to make something that I can’t stop wearing. It’s such a great concept, I’d like to see if any of their and or their customer’s ideas actually flourish on the market.
Back to buying Lululemon Lab items off the market.
On Ebay some sellers may list their items with “Lululemon Lab” in the title. I guess I got lucky and stumbled upon a one of a kind piece not listed as a Lulu Lab item! The price tags look different as they are hand written and are labeled Lululemon Lab with a large black and white OM logo on it. I am excited to purvey more of these pieces as I am a workout wear and Lululemon fanatic! My collection will just keep growing!
So excited to have stumbled upon the Lululemon Lab concept store. More people should know about it!
Thanks for reading!
See you again real soon!