The Vancouver, Canada BC-based athletic clothing retailer lululemon has decided to close down Ivivva, their children’s activewear brand.
The company has kept Ivivva alive online, after getting rid of the vast majority of Ivivva’s brick-and-mortar stores back in 2017. The seven remaining Ivivva stores will shut down permanently in the first half of 2020.
“We’ve made the decision to close what remains of the Ivivva business in order to unlock capacity to support our long-term growth,” Celeste Burgoyne, executive vice president of Americas and global guest innovation for lululemon, announced to CNBC. “We have forged strong relationships with an engaged community of active girls and we look forward to connecting with them through the lululemon brand.”
lululemon started Ivivva ten years ago with apparel targeted at young girls. Over the last couple of years, the company has been focusing on its core business for adult men and women.
This post is sponsored by U by Kotex® but the content and opinions expressed here are my own.
I was invited to be part of the U by Kotex® & Walmart Alliance for Period Supplies in October! For every U by Kotex® sold, two products were donated to the U by Kotex® & Walmart Alliance for Period Supplies campaign. The campaign was successful and Walmart donated $25K to Alliance for Period Supplies to succeed in their mission to END PERIOD POVERTY!
What is Period Poverty?
1 in 4 women have struggled to purchase period supplies products in the past year due to lack of income. U by Kotex® is proud to be the founding sponsor of The Alliance for Period Supplies. This new national organization (founded in May 2018) helps ensure that individuals in need have access to essential period products required to participate fully in daily life.
In October, here is what hoped to accomplish from the campaign:
Raise awareness of the millions of women living in poverty who miss out on daily life because they lack access to period supplies.
Support the nationwide development and expansion of community-based period supply initiatives capable of providing a reliable supply of period products to individuals in need
Distribute period supplies and funding to community partners/community-based period supply initiatives.
Advocate for legislative changes to make period supplies more accessible and affordable regardless of income.
Donate 5 million products to women in need.
What Else Can You Do?
Thank you for participating and supporting agencies that are present to help women thrive and live their best lives. The U by Kotex® & Walmart campaign isn’t over! You can still support women when you buy period supplies for yourself. Please keep the cause going! Women supporting women should last our entire lives.
Be part of the movement to help end period poverty!
What is Period Poverty?
Period Poverty is when a woman cannot afford adequate period supplies due to income and resources. This affects 1 in 4 women and can be prevented.U by Kotex® is proud to be the founding sponsor of The Alliance for Period Supplies. This new national organization (founded in May 2018) helps ensure that individuals in need have access to essential period products required to participate fully in daily life.
How I dealt with Period Poverty.
I grew up in an unhealthy home where my first experience with a period was a frightening ordeal. I sat in my own pool of blood until my mom found time to dealt with it. I didn’t grow up in a healthy family and my needs were always placed second, third or null. I learned early in life that if I needed anything, I would have to somehow get it on my own.
I emancipated at 18 and went to live independently. Independence is liberating, but it also comes with a myriad of things I had to learn and sometimes in the hardest ways. I barely knew how to wash my clothing, write a check to pay my rent, cook and I had to learn a lot of things before Youtube University even existed. There were moments where I could barely make rent and was living paycheck to paycheck while trying to finish school. The last thing I wanted to spend my money on was period supplies when I needed a workbook to finish a college course. Luckily I was able to go to foster care organizations that helped get me resources which often included period supplies until the age of 21 when I graduated from college and got a job. For that, I am thankful they helped me grow into the woman I am today. It truly takes a community to raise a child.
I also learned some startling information about the period process. “Girls who go through puberty earlier than peers tend to be more psychologically vulnerable during adolescence,” quotes author Jane Mendle, a clinical psychologist and associate professor of human development at Cornell University who studied the impact of mental health and menstrual onset. This made me think of how sensitive and impactful the coming of age experience is for a young woman. We should take care of each other more than ever knowing that we’re all coming from different backgrounds with different privileges. This makes me proud to be part of the U by Kotex® and Walmart fundraising campaign.
I want to take it a step further and ASK that Walmart and U by Kotex® consider not taxing period products for women. It’s a basic need, just like food and shelter. Condoms and Viagra are not taxed, so why are period products being taxed? Period products expensive. A woman will spend on average $15 on period products. That is more than a man will ever spend because they don’t get their periods.
We can end period poverty because we can and because we want better outcomes for all women young and old.
What Can You Do to Prevent Period Poverty?
During the entire month of October 2018, for every purchase of U by Kotex – U by Kotex will donate 2 products. Walmart will also be donating $25,000 to the Alliance for Period Supplies. The objective of this campaign to build awareness of the period supply issue, highlight the buy to give donation program happening at Walmart, and provide a strong call to action to purchase U by Kotex® at Walmart.
Another thing you can do is write to your legislators and ask that period products not be taxed. Sign this petition to stop taxing our periods.
U by Kotex® is a brand I’ve used for years because it is affordable and they contribute to great causes all the time. Buy a box now and support the movement!
Spread the word and use the following hashtags: #WithUSheCan, #UbKAndWalmart, and @ubykotex.
This post is sponsored by U by Kotex but the content and opinions expressed here are my own.
SimplyWORKOUT (SW) is an online activewear retailer created by long-time friends, mothers and business partners Susan Suarez and Angie Omata. They met in a barre class and it only got better from there. Now they sell the top activewear brands and even their own label on SimplyWORKOUT. I had a chance to interview the duo and feature them on Schimiggy Reviews! I am always inspired by women who make things happen. Let’s get to know Susan and Angie better!
Interview with SimplyWORKOUT
1. What were you doing before SW?
Susan had a successful blogging background (having received TIME Magazine recognition for being one of ’25 Best Blogs of 2009) and was a senior strategist in Search Engine Optimization (SEO); while Angie was a Wall Street VP in Private Equity (having studied finance and marketing) who dabbled in fashion.
2. Why did you want to sell activewear?
Susan and Angie are both busy moms of two with a passion for health and fitness. We met at the barre (not that kind of bar) over 7 years ago (in 2011) and quickly bonded over the fitness lifestyle. At the time, athleisure, as a trend, was just taking shape, and we saw an opportunity to combine our areas of expertise (business, fashion, technology & digital marketing) to create a site that presented a curated collection of activewear for on-the-go women like ourselves.
3. Do you have other products that are not retail?
We sell not only retail items via our website, but we also have our apparel at over 50 brick and mortar locations throughout the US and internationally.
4. How did you come up with Simply Workout (SW) as a brand name?
SimplyWORKOUT was born as an Instagram account created by Susan that quickly took off to become our biggest platform to build and reach a community of like-minded, fit-centric women. These women eventually became our core customers, our ambassadors, and our biggest inspiration for how we run and grow our business. The name is straight to the point, easy to remember, and our mantra.
5. What were some challenges you faced in creating SW?
Being that we are a start-up, we have worn just about every hat that you can think of since inception. With that came a steep learning curve in how to build our business from scratch from the aspect of technology, design, buying, social, operations, customer service, marketing, logistics, etc.
Since the start, we have considered our business a work in progress and are continuously presented with new challenges as we grow and evolve in an increasingly saturated marketplace.
6. What are some innovative things you are looking to implement at SW?
We are constantly scouting out new and exciting products for our site – whether it be emerging brands that we’ve peeped on social that are up-and-coming, exploring new product categories, or creating new designs for our own line. Susan – the tech guru – is always looking to improve our shoppers’ experience on the site, and working her magic on social media to continue to reach and grow our SimplyWORKOUT tribe.
5. What are you looking for when you’re buying for your store?
We don’t have a said checklist, but we aim to only have high quality products. We like to touch and try on to make sure that the fit, fabrication and feel is on point. And we love to incorporate products that are unique, whimsical, and inspired – and that leave a smile on your face.
We are always looking for unique pieces that help our core girl – who loves to stand out in the studio – to truly shine. We love seeing daring trends take off – like mermaid and rainbow prints, pop art designs, and mesh cut outs. We try to stay nimble as a boutique site, in being able to cater to the whims of our core girl by offering new brands and products that she’s never seen before.
7. What are your favorite workouts and why?
These days, barre, dance, pilates and spin are our go-tos, although we are always down to try something new. We are drawn to the boutique studio culture – the sense of community & accountability, the energy, and the intensity of unique workouts that get the job done.
8. What are some quotes that keep you motivated?
Be Fit and Fierce – our first business mantra for SW still keeps us going. It’s a great reminder to always prioritize health and fitness, and to always go at workouts with tenacity, consistency, and commitment.
9. What advice do you have for people who want to start their own businesses? How can they be successful too?
Just take the leap and you will be surprised at what you are capable of.
Surround yourself with people that you trust, and who you know are as equally invested in the business as you are.
Don’t live and die with each hiccup and roadblock along the way. Although it’s tough to not get emotional (note to self), at the end of the day, it’s a business.
Things will go right and things will go wrong. Learn from mistakes and press on.
Thank you Susan and Angie for sharing your story and wisdom with us. If you’d like to read more about the duo, head over here.
Beach Bunny makes hot hot hot swimsuits. Their suits are what Victoria’s Secret models choose to wear when they go on vacation or to the beach. Beach Bunny also took a chance a making activewear back in 2015. The line was beautiful but the pieces were very sexy with lace insets and strappy caged bras. I have a few pieces but have yet to wear them because they’re so hot. Eventually Beach Bunny clearance out all their activewear pieces and took a hiatus from making sportswear.
Fast forward to Fall 2018, Beach Bunny recently revamped and relaunched their activewear line. This time naming it BFIT. The activewear market is hot but also saturated. I get it, everyone wants a piece of the pie while there is a demand.
I felt their BFIT collection designs were safe. Most pieces were black. Only one set offered blocks of color. They also introduced a basic black and leather look legging. The pieces ranged from $95 to $108. Paying $108 for leggings is reasonable but a $95 bra is ridiculous. That is almost as much as their swimwear tops that are usually more embellished.
Below are pieces from the Beach Bunny BFIT Fall 2018 Collection. What do you think of the pieces?
Interested in the new collection? You can get 20% off at Beach Bunny using my link.
I have some BFIT pieces and I’ll be posting a review of them soon. Stay tuned!
Gap Announces Launch of Men’s Activewear Brand Hill City
Athleta and the Gap family are releasing a brother brand named Hill City in 24 days. They will be a formidable contender to the Lululemon men’s division. So far what I can see from the countdown splash page is that it’s going to be exciting for me. Athleta is, in general, more affordable than Lululemon yet on par regarding quality.
lululemon, the athletic apparel chain for fit men and women, will be opening it’s first yoga studio in SoHo, New York. The Canada-based retailer is known for holding yoga classes in stores among the merchandise. The 9,230-sq.-ft. store at 520 Broadway has plenty of space for an actual studio. The SoHo Lululemon store is just a 5 minute walk from the ALO Yoga SoHo store which also has their own studio. For anyone living in the area, they’re in luck with accessibility to brand sponsored yoga instructors and ambassadors.
“This is a particularly interesting project from a construction perspective and we’re excited to use our retail expertise to ensure it is a truly memorable addition to the space,” said Matthew Schimenti, president of Schimenti Construction, the company hired to complete the build out.
How is lululemon Doing?
lululemon recently reported that revenue was up 25% to $724 million in the second quarter, due mainly to online growth and increasing sales across China. The company ended the quarter with 415 stores.
Schimenti Construction is the main company behind multiple NY flagship store builds. SoHo stores include the Nike flagship store at 529 Broadway and REI at 303 Lafayette.
Upset Hindus are urging Las Vegas-headquartered luxury activewear “Niyama Sol” for the immediate withdrawal of legging carrying images of Hindu deity Ganesh; calling the Ganesh leggings highly inappropriate.
Hindu statesman Rajan Zed, in a statement today, said that Lord Ganesh was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not for adorning legs and thighs and wicking moisture. Inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is President of Universal Society of Hinduism, also urged “Niyama Sol” and its CEO to offer a formal apology.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
Zed further said that such trivialization of Hindu deity was disturbing to the Hindus world over. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the followers, Zed added.
In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking. “Ganesh is Fresh” legging was priced at $158.
Niyama Sol, which describes itself as a “Luxurious lifestyle activewear made with love, from recycled plastic bottles”, and whose tagline is “From studio to street”; sells jewelry, bras, capris, dresses & jumpsuits, hats & beanies, joggers, leggings, long sleeves, men’s tops, patches, shorts, sweatshirts, swimwear, tanks, tees, towels, etc.
I admit that I own these leggings and love them. The design is beautiful but the cultural appropriation is apparent. I was made aware of this by Zed himself. I acknowledge my mistake and encourage others to be mindful of the prints they wear and the significance it holds for other cultures and beliefs.
What do you think about this? Do you think Niyama Sol is in the wrong? Let me know in the comments section.