About Athletica Propulsion Labs | APL review
Athletic Propulsion Labs (APL) was founded in March 2009, by the identical twin brothers Adam and Ryan Goldston. As former sport collegiate athletes, playing both basketball and football at the University of Southern California (USC), Adam and Ryan envisioned creating a company providing revolutionary products symbolizing the ultimate intersection of design and performance.
Adam and Ryan are accomplished inventors with numerous U.S. and foreign patents including their revolutionary Load ‘N Launch® Technology. With the launch of their Concept 1 shoe in June 2010, they became the creators of the first shoe proven to instantly make you jump higher due to their 8-spring Load ‘N Launch Technology.
As a result, the Concept 1 became the first shoe banned in the NBA’s 64-year history for performance reasons for “providing an undue competitive advantage.”
I first heard of APL when Lululemon announced their collaboration with APL in select stores. All the ladies in Lululand went crazy. I was still committed to wearing my Nike FlyKnits until it was necessary for a sneaker replacement. The APL Bliss sneaker is also on Oprah’s favorites list.
APL Review: Techloom Bliss Sneaker
I am by no means a runner. I prefer to do yoga and go hiking with some TKB and Body Pump sprinkled in between. Carbon38 offers APL‘s the popular Breeze, Bliss, and Phantom style running and training shoes for women. I decided to go with the laceless Bliss because I hate tying my laces and I figured the easy slip on slip off design would be great for getting from one yoga class to another.
I also didn’t have to worry about tying my shoe anymore. I love how lightweight my FlyKnits are but my shoelaces kept coming undone and loose laces drive me nuts. I did not go for the Phantoms because laces and the grooves in the fabric design looked like they would collect all the debris from the ground.
#1 Size: I am an exact size 7 in most women’s shoes. However, I tend to buy a half size larger in my sneaker shoes. The Techloom Bliss fits me perfectly in my exact size. I then found that a half size up allowed me to comfortably wear molded insoles. I recommend sizing up to 7.5 in APL Bliss sneakers just in case.
APL shoes are unisex. If your size is not available in the women’s section, head over to mens and find the same shoe in men’s sizing. I wear a size 7 in women’s and 5 to 5.5 in mens.
#2 Style: APL makes sneaker shoes and slip-on sandals for men and women. They also have athletic wear for men and women that is surprisingly affordable (~$40 for a women’s t-shirt).
APL‘s high-end, Italian-made line, aptly named APL LUX, offers a $20,000 crocodile and 24K gold plated shoe that is made to order (thank goodness!). It’s perfect for those who want a pair of sneakers to go with their Birkins.
- Seamless high-elastic stretch rebound TechLoom Upper for extreme stretch that moves with your feet.
- The milled satin elastic strap keeps the shoe staying put.
- The Bliss shoe also comes in a waterproof version, although that variation only comes in black.
- Midsole: APL’s proprietary Propelium™ technology, designed to maximize energy generation and provide superior comfort while it maintains midsole structural integrity longer than conventional EVA
- Outsole: durable rubber outsole with a forefoot crash pad
- Laces: None
- Other features:
- Heel pull tab for easy put on and take off.
#4 Performance: APL makes training and running shoes. Training shoes provide ankle support and are great for sports. Their runnings shoes are great for long distance runners. The Techloom Bliss is a running shoe that is APL‘s most lightweight shoe.
- The 8mm drop from the heel to the forefoot places your foot in a natural position for efficient running.
#5 Weight: The Techloom Bliss weights only 6.8 oz! This is currently APL‘s lightest shoe on the market. My size 7 shoes weigh 7.3 oz.
#6 When to Wear: The Techloom Bliss is made for travel and running.
My Bliss shoes required a hefty investment at $200. I’ve included some discount codes below for retailers that sell select APL products.
#8 Where are APL Shoes made? Designed in LA and made in China.
#9 How to Wash APL Shoes:
Care instructions for APL shoes were surprisingly easy and straightforward. Just remove the inner soles, place your APLs into a garment bag and pop them into the washer on delicate. No detergent needed.
I air dry my shoes away from sunlight. They were completely dry within one day. Below you can see how my shoes looked after an Alaskan hike and after I washed it in the washing machine.
I wash my shoes separately from clothing to prevent any abrasion against my delicate activewear fabrics.
If you’re in a pinch, use a wet cloth to rub any stains off your shoe. Dirt EASILY comes off the rubber portion of the shoe using a damp rag. I was very impressed with how easy it was to maintain my APL shoes.
I also took my shoes to Costa Rica and trekked through muddy rainforests. I wiped the shoe off using a wet towel and it cleaned up like new! I was impressed at how easy it was to clean.
Should I Buy APL?
YES! They’re a bit pricey but worth the investment. I love the slip-on style shoe because they are PERFECT for running around town and heading to my yoga classes to teach and practice.
They’re lightweight, well designed and easily slip on and off. I ended up buying two Bliss shoes in navy and black. I chose colorways that would go with every outfit I own. They also offer a Bliss pink colorway to support BCA research.
Where to Buy APL
- APL – Get 10% off when you sign-up for their e-mail list.
- ALO Yoga – Sold in Alo Yoga stores only.
- Bandier – Get $25 off through my link.
- Carbon38 – Use code SHMGY25 for 25% off your first order of $100+.
- Neiman Marcus
- Saks Fifth Avenue – Get 10% off when you sign-up for their e-mail list.
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